SUSTAINABLE SUN - EYES WIDE OPEN
Developing this range has been an exercise in thoughtfulness. We wanted to tackle a section of the eyewear market that is traditionally seen as highly seasonal, disposable, fast and thoughtless. Our goal was to create a range with a circular approach that challenged the notion that accessible means disposable using the principles of circular design.
To create our frames we have collected and re purposed the waste plastic off cuts from sunglasses factories. The deep colourways honour the origins of the multi colour recycled materials used to make the frames - no crystal colours in this range. The unisex style has been designed with the intention of frames being shared and passed along in families. At the end of their shared life the frames are then recyclable. We have picked our lens for the highest recommended level of sun protection it provides. The finishing touch is the product packaging which is biodegradable.